Hochschule Neubrandenburg, 2010
Abstract: This times Service Marketing in the health sector is an important, interesting and current theme. The focus of this work is on an instrument of Service Marketing, the communications policy. The basis of this work was my job in a firm, which delivers health services. These services are for example health sports, massage therapies and the physiotherapie. This work includes informations about the practical work in the firm and the results of this.
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